Yes, the Oprah Winfrey brand has grown so big that she needs her 'own' network. (Literally and figuratively!) But, it's not all Oprah all the time. In fact, as of right now, she doesn't have her own show on the network as she is still under contact for her syndicated show. That may change in September of this year when her syndicated show leaves the air.
So far, in my analysis of the network, it's off to the typical start for a new entity.
All networks experience execution issues in the beginning, with promotion and programming and the like, no matter who's backing your network.
OWN has mostly original programming (meaning produced in-house) with some acquired series and movies.
As the months and years roll on, the network will undoubtedly grow and mold itself into a brand around which all programming and promotion decisions will revolve. In my opinion, the stronger the adherence to the brand, the better the network will be.
As with any new venture, it will be fun to watch this evolve.
I've only seen a few shows on the network, but I'm already enjoying one show in particular. "Season 25: Oprah Behind the Scenes" is a fun look at the the people who make Oprah's daily show come to life.
Check out OWN and share what you think.
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