Thursday, February 3, 2011

The Sports Illustrated Swimsuit edition investigation

There was a time that I was a Sports Illustrated subscriber. I truly like the magazine. It's filled with great articles that take fans inside sports.

Everyone knows that the biggest issue of the year is the SI Swimsuit edition. Featuring scantily clad models in exotic locales, this issue is fawned over by readers and the media.

Interestingly, I recently came across something in the magazine in the 'letters' section.

At the bottom of the page, there was a small box that said like this:
   
       If You Do Not Want the Swimsuit Issue
   The annual SI Swimsuit Issue will be published in February. If you're a subscriber and would prefer not to receive it, call out customer service center toll free at 1-800-528-5000 am let us know. If you choose not to receive the SI Swimsuit issue, SI will extend your subscription.

This paragraph peaked my interest so I call the 1-800 number.

A polite customer service rep named Lisa answered my call.

I asked her straight out if a lot of people called asking to opt out of the swimsuit issue. She said, yes, that a lot people do call to skip that issue.

When I pressed her for numbers, like a percentage of subscribers, I stubbed her.

She put me on hold for a few minutes, I held out little hope that she would come back with an answer. And, I was correct. She had no further information. She gave me an e-mail address to send my inquiry to. 

I sent my question today. 

I'm curious to see if I get any response. 

If I don't hear via e-mail, I may try to find someone else to call, but we'll see. 

So the SI Swimsuit investigation is on. 

Will let you know what, if anything, happens.



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